Content Marketing Manager - Open to UK remote workers -

London, UK Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

The Content Marketing Manager (CMM) will be responsible for developing a persona-based and segmented content strategy to drive positive engagement at all stages of the customer experience and generate leads, subscribers, and brand awareness. You will own and execute the full content production process from generating specific topics and ideas, producing or sourcing long and short-form content, editing content, and delivering full content packages. 

You will report to the Head of UK Marketing and work closely with the Segment Marketing Managers and Marketing Executives.

What are we looking for?

  • Own the annual marketing editorial/ content calendar with a mix of customer-centric content formats to support demand generation, field marketing, product marketing, and digital
  • Research industry and audience trends in order to develop engaging content that inspires and speaks to the audience’s pain points. Channels include blogs, whitepapers and ebooks, videos, infographics, guides, thought leadership, newsletters, emails and nurture campaigns
  • Manage blog calendar and posts, including writing original content and overseeing third-party contributions
  • Create relevant video content related to our brand and industry topics and trends working with our content agency
  • Integrate keywords into your strategy and evaluate the effectiveness, optimising SEO
  • Own the content and speaker strategy for our webinar plan
  • Manage organic social media campaigns and posts
  • Oversee all public relations activities and identify key opportunities to drive brand awareness and establish a strong industry network with key stakeholders e.g., journalists
  • Work cross-functionally with other teams (digital, sales, insights) to enable content ideas and collaborations.
  • Coordinate with design team to produce final collateral, including supporting assets
  • Brief and empower colleagues to share and advocate our brand and services
  • Prepare regular internal reports that provide insight into content performance against key targets
  • Provide copywriting and copyediting support for other marketing activities as needed
  • Manage, develop and coach the skills among your peers
  • Work with and contribute to internal knowledge sharing with the EMEA and global 

Essential Skills and Experience

  • Extensive B2B marketing experience, ideally in a SaaS or publishing organisation
  • Experience in managing high profile end-to-end marketing campaigns for a product suite (including launching new products) for multiple customer segments
  • Experience in developing and implementing multichannel content marketing campaigns
  • Significant experience in working with, influencing, and presenting to senior stakeholders
  • Strong writing skills and ability to communicate with impact (written and verbal), with an eye for detail

What you will get

  • Career progression opportunities
  • Dental and healthcare plan
  • Employee Assistance Programme (EAP)
  • Cision Extras – retail discounts
  • Learning Portal
This role is for a start date ASAP with an expected salary up to £55,000 per annum.

If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!

#LI-FR1
 

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.