Email Marketing Specialist - Falcon.io

Chennai, India Marketing & Communications Full-time
Falcon employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.
 
Falcon is part of Cision Ltd—a leading global provider of innovative earned media software and services to public relations and marketing communications professionals. Falcon.io provides a unified SaaS platform for social media listening, engaging, publishing and managing customer data. We enable our clients to explore the full potential of digital marketing by managing multiple customer touch points from one platform. Our platform has already achieved great international traction in the market, with its technology endorsed by partnerships with Facebook, Twitter and Instagram. Founded as Falcon Social in Copenhagen in 2010, we now also have offices in New York City, Berlin, Budapest, Sofia, Chennai, Melbourne, and growing. We’re a highly diverse team, and we’re always looking for passionate and curious people who want to be part of a fast-paced, high-energy environment.
  
Falcon.io has an ethos of encouraging autonomy, ambition, boldness and experimentation. We value open people who take initiative and aren’t afraid to fail, learn from mistakes, adjust, and try to get better at what they do every day.

We’re looking for a talented and driven Email Marketing Specialist to join our Growth Marketing team at our Falcon.io office in Chennai. For this role you will own Falcon’s email marketing channel together with Marketing Operations. You will be expected to have a strategic overview, and with this be responsible for improving email performance through optimisation of existing email flows, as well as implementing and testing new strategies.  

What you'll do:

  • Develop and manage large scale email marketing campaigns from start to finish 
  • Own and implement the email marketing plan 
  • Maintain and optimise existing email flows for lead nurturing and customer onboarding 
  • Continuously analyse performance of email campaigns to achieve customer acquisition, conversion, and growth goals 
  • Work closely with our Content & Creative team for email copy and design creation  
  • Proof and QA campaigns to ensure 100% error free execution 
  • Regularly come up with new ideas to A/B test and work closely with Growth Marketing team to recommend future tests to run 
  • Create email documentations for the wider team to refer to 
  • Communicate campaign performance to wider marketing team and build a clear roadmap for the future 

What you'll need:

  • 3-4 years of experience in a similar role 
  • Strong experience with Marketo and marketing automation 
  • Marketo Expert Certification, ideally
  • Experience with CRMs such as Salesforce 
  • Previous experience working in SaaS 
  • Strong analytical skills and a data driven/growth mindset 
  • The ability to effectively communicate data into insights and actions 

What we offer:

  • An open and informal working environment defined by high levels of personal responsibility   
  • Opportunity to work with a global team based out of Copenhagen 
  • A thorough on-boarding programme 
  • Competitive salaries 
  • Paid time off 
  • Medical insurance 
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.