Field Marketing Manager

Remote - USA Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.


The Field Marketing Manager is responsible for managing the successful execution of Cision event and field marketing initiatives in accordance with company objectives, position and messaging. Events inclusive of hosted, sponsored forums/tradeshows, user group meetings and regional seminars held. Collaborate with stakeholders both internally and externally via partnerships and vendor management. Execute on a plan that drives brand awareness, company growth, and pipeline.

Position will receive guidance and supervision by Director, Global Event & Field Marketing but should be able to execute on campaigns with a medium to high level of autonomy.

Essential Functions

  • Lead local event and field program development, ensuring sales management is kept apprised of evolving marketing strategies and plans
  • Lead successful execution of local event and field programs in accordance with agreed objectives, positioning and messaging. This includes Cision-hosted events, Cision-sponsored forums/tradeshows, user group meetings and seminars
  • Lead all aspects of each event or activity - from venue to agenda/speakers and driving participation and follow up
  • Collaborate with demand generation team to drive awareness and attendance for events, webinars, and field marketing activities
  • Work with various associations and other member-based organisations to develop and implement joint/co-branded marketing programs/promotions to increase awareness and usage of Cision solutions
  • Manage all lifecycle elements of field programs and events and collaborate with Marketing Operations to ensure all operational elements of program are in place (content, messaging, technology, web, etc.)
  • Establish and proactively manage a budget, being vigilant in tracking; evaluate results against goals and generate learning’s for improvement
  • Interact with third party vendors as appropriate
  • Determine marketing collateral and promotional product needs, work with vendor to create, order and distribute as needed.
  • Work across different business units (sales, product management, operations, finance, etc.) to achieve business objectives

Qualifications:

  • Bachelor's degree (B. A.) from four-year college or university,
  • Minimum 3-4 years of experience
  • Experience in managing tech field marketing and events
  • Proven success in partnering with field sales, product/industry marketing, programs, operations, business consultants and partner managers to deliver programs that generate sales leads and improve company industry position within market
  • Knowledge of marketing campaigns and lead-generation
  • Ability to effectively multitask and manage several initiatives at once
  • Excellent written and verbal communication skills
  • Detail oriented
  • Proven success in managing budgets
  • Position will require some travel
  • Experience with SFDC, marketing and event platforms preferred
  • Experience working in global markets, especially North America preferred
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
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