Marketing Campaign Analyst

Chicago, Illinois, USA Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.  

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater. As the Marketing Campaign Analyst at Cision, you’ll help the Growth Marketing Team dig into the marketing data across Salesforce, Marketing Automation tools such as Eloqua and Triblio (ABM tool), Google Analytics, etc. to understand how we’re effectively connecting and converting customers and more importantly, ways we may be missing the mark and help us revise our strategy.   

As a member of the Growth Marketing team, you’ll work alongside the campaign managers along with the reporting team within Marketing Ops, Sales Ops and Content to support data-driven, analytical decisioning for our marketing campaigns. You will work cross-functionally between teams to guide measurement frameworks, data strategy, and performance analytics to help shape and influence the success of our marketing campaigns! 

Key responsibilities:

  • Dive into large datasets, uncovering insights, and providing impactful recommendations to the teams leveraging tools like Google Analytics, Adobe Analytics, Salesforce, Eloqua, Triblio.. 
  • With the rest of Marketing Ops, create consistent data definitions, dashboards via PowerBI and/or Domo 
  • Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment 
  • Based on historical benchmark performance data, provide guidance for future campaign KPIs  
  • Uncover what’s performing and what’s not based on set KPIs and provide guidance to Campaign Managers, Marketing Ops, , design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels 
  • Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts 
  • Serve as subject matter expert and assist in development of pre-sales proposals, internal trainings, and data-driven best practices 
  • Provide support, coaching, and training to assist in the career development of team members to support the growth of the practice 

Qualifications:

  • Proficiency in Salesforce.com reports and Eloqua capabilities 
  • BA / BS  
  • 2-5 years experience in an analyst role, with experience in B2B Marketing, preferably in a Demand Generation or Integrated Marketing role, a strong plus 
  • Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business 
  • Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution. 
  • Flexible, patient and able to thrive in a dynamic, ever changing work environment with competing priorities 
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes on time 
  • Experience in building a data library and dashboards for department and leadership read-outs 
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledgeand named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.