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Marketing Manager - Demand Generation
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Chicago, Illinois, USA Marketing Full-time
Cision Ltd is a leading global provider of innovative earned media software and services to public relations and marketing communications professionals. Cision’s Communications Cloud platform allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact of PR and Communications Teams’ campaigns. Cision has over 4,500 employees with offices in 23 countries throughout the Americas, EMEA, and APAC. For more information about our products and services, visit
and follow us on Twitter @Cision.
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join that group! We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.
The Demand Generation Manager plays an instrumental role on the Global Marketing team. Tasked with fueling our demand funnel, this person is responsible for the ideation, creation and deployment of strategic campaigns to drive inbound leads into the organization that result in opportunities and most importantly, closed/won business at Cision. In this role, you will work closely with the marketing and sales teams to get Cision’s message to our target audience, generate qualified leads, and optimize the performance of our campaigns. In addition, you will help nurture existing leads to keep them engaged with Cision until they are ready to buy. The ideal candidate thrives in a dynamic environment, is a team player, and uses creative, out of the box thinking to drive real business results. This role will report to the Director of Growth Marketing. Together, you will identify KPIs and goals and use your email marketing levers to crush those goals.
Conceptualize, plan and execute highly effective and innovative campaigns that drive lead acquisition.
Develop deep domain/industry expertise in order to create proper audience segmentations and target audience profiles that drive campaign strategies.
Partner and coordinate with other members of the demand gen team (Nurture) to deliver a cohesive and consistent customer-centric experience.
Work cross-functionally with product marketing, sales, marketing ops, content and creative team members on campaign strategy, manage regular check ins, program calibration and 4 quarter planning.
Optimize the buyer’s journey from evaluation to conversion, ensuring best in class experience. Uncover what motivates various personas to evaluate and purchase across their lifecycle, guided by data-driven insights.
Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs on-time and on-budget.
Manage lead acquisition, nurture and follow-up; collaborate with MDR, SDR and Sales teams to ensure strong follow-through on sourced leads.
Track program results, measure program success, and report metrics via SFDC. Present findings, actionable insights and recommended improvements to stakeholders and sales teams.
Help grow our database and deepen our relationship with current prospects through a broad range of lead nurture campaigns
Working with key stakeholders to collect business requirements
Analyzing data to determine trends and insights to help direct the business
Generating ad hoc reporting as requested
Understanding the Cision product/software offering
Experience running and analyzing reports for marketing KPIs
Understanding of lead management metrics and calculating conversion rates
6-8 years’ experience in B2B Marketing, preferably in a Demand Generation or Integrated Marketing role.
Strong background in campaign development and marketing program execution required. Including list segmentation, campaign design and reporting.
Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution.
Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders.
reports and Eloqua capabilities
Experience building collaborative relations with Sales team
Strong campaign orchestration, message optimization, persona and buying cycle experience required
Creative thinker, self-starter, able to work both independently and with cross-functional teams
Flexible, patient and able to thrive in a dynamic, ever changing work environment with competing priorities
Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
Excellent project management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes on time
Excellent written and verbal communication skills
BA / BS in Marketing or equivalent working experience, Masters a plus.
Cision is committed to building an environment where all employees are set up to thrive and reach their full potential. We believe diversity, equity and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the
CEO Action for Diversity & Inclusion™ pledge
, the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
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