Outbound Marketing Manager

Remote - USA Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.


The Outbound Demand Manager is responsible for creating outbound demand generation and lead nurturing practices to support the key lines of Cision business.  Partnering with the marketing operations team to define martech stack requirements and best practice approaches, the outbound manager will support Channel Managers working with the business units, providing support in shaping strategy, executing programs and monitoring performance to share insights and optimization recommendations.  

Key Activities:

  • Partner closely with the Channel Managers to develop and execute a multi-channel outbound demand generation strategy in order to achieve pipeline growth. 
  • Own lead nurturing programs to engage inbound leads and support moving them through the funnel. 
  • Work with the marketing tech stack enabled by marketing operations to support day to day programs leveraging email marketing, lead scoring, ABM, Google Analytics, reporting and more.  
  • Become an expert on our database, fields, and key data segments to provide strategic guidance on programs and support day to day program execution.   
  • Stay on top of outbound marketing best practices, analyzing our programs and constantly pushing our outbound practices across content, technology, attribution, programs and more.  
  • Partner with team business analysts to develop reporting on key demand gen KPIs, track progress vs goals, and ensure we have strong insights into performance and trends 

Competencies:

  • Minimum of 6 years experience in B2B marketing and outbound demand generation 
  • Experience working with teams in fast environment 
  • Proven demand gen leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics. 
  • Excellent communicator and cross-functional partner. You are great at building relationships, connecting the dots between different teams, and keeping everyone on the same page with clear and regular communication. 
  • Highly data-driven and technically fluent marketer. You’re highly effective at leveraging data to improve decision making and have experience with various tools and technology within the marketing tech stack to maximize impact. 
  • Strong sense of ownership and operational rigor. You’re excited about being responsible for hitting big targets and know how to create and execute on a plan to make it happen. 
  • Familiar with systems like Eloqua, Salesforce, Drift, and Google Analytics. 
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.