Product Marketing Manager

Chicago, Illinois, USA Marketing Full-time
Cision Ltd is a leading global provider of innovative earned media software and services to public relations and marketing communications professionals. Cision’s Communications Cloud platform allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact of PR and Communications Teams’ campaigns. Cision has over 4,500 employees with offices in 23 countries throughout the Americas, EMEA, and APAC. For more information about our products and services, visit www.cision.com and follow us on Twitter @Cision.
 
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join that group! We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.


We’re looking for a Product Marketing Manager to help drive our sales enablement, messaging, positioning, and product launch initiatives for our products. You’ll become an expert on our customers to create compelling sales enablement materials, customer-facing marketing content and help drive strategic initiatives around our products. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits, is crucial.  You’ll use that expertise to do great work that helps us sell faster and keep happy customers. You will be responsible for developing and leading product launches, driving industry strategy and delivering all materials in order to successfully launch, sale and upgrade products.  If you combine powerful strategic thinking with relentless hands-on execution, this job is for you!

Essential Functions:

  • Become an expert on CIsion’s users, user personas, and use cases by segment
  • Create and maintain product marketing materials including: new product introduction presentations, datasheets, brochures, sell sheets, sales aids, competitive, FAQs, website copy, whitepapers, sales presentations, scripts for product videos and copy for website/email/blog/social media posts
  • Analyze sales cycles to understand why we are winning and losing and drive initiatives to optimize conversion
  • Own successful product launches including cross functional responsibilities such as driving other contributors to meet timelines and deliverables
  • Stay on top of competitive responses and keep the sales team armed with information and collateral
  • Create messaging that helps Sales overcome objections and close deals faster
  • Enable the sales team with trainings and product collateral
  • Develop and deploy other sales enablement tools from competitive comparisons to customer case studies
  • Collaborate with the rest of the Marketing team on Web content, product videos, and demand-generation campaigns
  • Deliver data-driven reports on the success of your initiatives. Juggle multiple deadlines, prioritize work, and keep projects moving forward

Qualifications:

  • Bachelor's degree (B. A.) from four-year college or university
  • 3-5+ years of Marketing experience
  • Background in SAAS product, or equivalent combination of education and experience
Cision is committed to building an environment where all employees are set up to thrive and reach their full potential. We believe diversity, equity and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge, the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
EEO/AA employer M/F/D/V, 41 CFR 60–1.4
 
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