Product Marketing Manager, APAC

Singapore, Singapore Product Management Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

The Product Marketing Manager is responsible for supporting the go-to-market and development of Cision's suite of products and to educate internal departments on the value and benefits of those products. 

Responsibilities

  • Coordinates the efficient deployment of new product releases, including but not limited to: sales enablement materials, messaging, website optimization, and responding to ad hoc product queries. 
  • Develops and/or contributes to the creation of content supporting various product lines and ensures the efficient production, localization and delivery of marketing materials 
  • Liaises with Product, Clients and Sales to identify product enhancement opportunities and assists Product with the prioritization of product backlog. 
  • Acts as a Subject Matter Expert and monitors, tracks and understands the progression and relevance of product enhancements in the marketplace from Sprint cycle to go-live date. 
  • Conducts market research, competitive analysis, and customer engagement to identify product gaps, potential new offerings, and methods to continuously improve product offerings.

Requirements

  • Bachelor’s degree (or equivalent) in Marketing, Journalism, Communications, Public Relations or a related field is required. Experience working in a B2B organization is an asset. 
  • Minimum of 4 years of experience in Product Marketing, Journalism, Marketing or Communications is required. 
  • Advanced writing / editing skills is required. 
  • Bilingual English / Mandarin written communication skills are a strong asset. 
  • Working knowledge of current trends, practices and techniques in Product Marketing is required with working knowledge of software development life cycle (SDLC). 
  • Proficiency with SharePoint, CRM systems like Salesforce, and Desktop publishing software like Adobe Creative Suite is required. 
  • Advanced listening and verbal communication skills to understand stakeholder needs or problems and respond clearly and concisely. 
  • Advanced time management and ability to work on multiple priorities simultaneously, attention to detail and organizational skills.
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge  and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.