Marketing Manager - Open to UK remote workers -

London, UK Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

The Segment Marketing Manager will own and manage the process for researching and developing our segment approach including proposition development, segment marketing plans and activities that respond to segment and buyer persona needs and enabling the sales teams with customer insight, positioning, messaging, and the tools to sell effectively.

You will report to the Head of UK Marketing and work closely with the Content Marketing Manager.
 

What are we looking for?

  • Own the annual marketing map and communications schedule for the segment – clear, compelling, and consistent with the Cision brand.
  • Be the champion of the segment, understand and communicate the commercial and competitive context for this group of customers and be able to communicate their importance to the business.
  • Lead the customer understanding of the segment, research and data analysis to flesh out the segment profile. Understand the purchasing process and attitude of PR and Marketing services. Develop and test the segment proposition and offers.
  • Use clear customer insight to identify and deliver the specific needs of the segment.
  • Develop the customer segment product, service and adoption roadmap, incorporating the entire Cision portfolio where appropriate. Work cross-functionally and across Cision business units to deliver the proposition.
  • Where the business is not currently able to meet the segment needs, liaise with Product and Customer Experience to highlight the product/ service opportunity and assist with development (expert view and testing) where required.
  • Outline the desired customer experience for the segment – communication channels, sales approach, and service delivery. The proposition needs to balance the desired customer experience with profitable growth.
  • Create compelling value propositions and core messaging for relevant products for the customer segment and manage launch plans for new products for this customer group.
  • Communications to drive the understanding within the business of the segment and their proposition.  Advise internally on product and market issues for your segments, inputting into customer and product advisory boards, and thought leadership.
  • Create key sales tools to support awareness, lead generation, sales conversion, and full product penetration into new and existing customers.
  • Draw on marketing expertise to design key metrics, set objectives and measure the impact of the marketing and communications plan for the designated segment, with the aim of growing revenue from both new and existing customers (revenue, customer acquisition, product penetration and retention – ultimately profitability)
  • Manage, develop and coach the skills among your peers

Essential Skills and Experience

  • Extensive B2B marketing experience, ideally in a SAAS or publishing organisation
  • Experience in managing high profile end-to-end marketing campaigns for a product suite (including launching new products) for multiple customer segments
  • Experience in developing and implementing marketing plans and campaigns using multiple elements of the marketing mix
  • Significant experience in working with, influencing, and presenting to senior stakeholders
  • Strong writing skills and ability to communicate with impact (written and verbal), with an eye for detail

What you will get

  • Career progression opportunities
  • Dental and healthcare plan
  • Employee Assistance Programme (EAP)
  • Cision Extras – retail discounts
  • Learning Portal
This role is for a start date ASAP with an expected salary up to £55,000 per annum.
 
If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!

#LI-FR1
 




As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
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