Best Practices

BEST PRACTICES

Jan 11, 2021

How PR Fits Into Corporate Social Responsibility and 5 Brands That Get It Right

Find out why more brands are focusing their PR efforts on purpose and social responsibility and learn which companies are doing it well.

Jan 08, 2021

How PR Pros Can Keep Their Seat at the Table Warm in 2021

The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it.

Jan 06, 2021

3 Pro Tips for Writing Press Releases that Get Noticed

Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape.

Dec 29, 2020

Cision's Top 5 Resources of 2020

Need a break from the holiday madness? Here's a list of our 5 most popular resources from 2020.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Dec 16, 2020

Investor Relations Leadership in the Age of Disruption

Staring Down Disruption: Bold Investor Relations Leadership Drives Results Amidst Chaos

Dec 11, 2020

Creating an Adaptable Comms Strategy for 2021: Webinar Recap

Creating an Adaptable Comms Strategy for 2021. Comms professionals discuss how they turned the unique challenges of 2020 into opportunities.

Nov 27, 2020

How you should be measuring your PR...

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR...

Nov 23, 2020

What to Expect for 2021: Key Takeaways from the 2020 Comms Report

Key takeaways from our 2020 Comms Report to help you plan for 2021.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Nov 12, 2020

Take 5 Live with Gideon Fidelzeid: The 2020 Comms Report

In our latest Take 5 Live we sat down with Gideon Fidelzeid, Managing Editor of PRWeek, for a sneak peek at the 2020 Comms Report.

Nov 11, 2020

How to Grow Your Agency During Tough Times

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty

Oct 28, 2020

How to Make Your Press Release Less Spooky

This Halloween is the perfect time to ask yourself if your press release might be scaring off potential readers & start making adjustments. Here are a few tricks to turn your release into a treat.

Oct 27, 2020

Take 5 Live with Vince Leibowitz

Vince Leibowitz of The Dawn Group joins us for a special edition Take 5 Live on the intersection of PR and politics.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Oct 20, 2020

Take your Virtual Events to the Next Level

If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast.

Oct 12, 2020

Reinventing Your Media Strategy for the Virtual World

How Satellite Media Tours from MultiVu are helping businesses pivot in 2020— and so much more.

Jul 08, 2020

Gold winners at 2020 AMEC Awards

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.

May 06, 2020

Take 5 with Scott Peacock

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Apr 08, 2020

Cision's Biggest Ever State of the Media Report is Coming Soon

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

Apr 01, 2020

What’s on the mind of PR pros right now

Our PR Manager's takeaways from a recent webinar hosted by PR Couture, a resource and blog for PR and marketing professionals.

Mar 30, 2020

How to Ensure your COVID-19 Press Release Gets Published

Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first.

Mar 27, 2020

COVID-19 Comms: Lead with Empathy

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.