BEST PRACTICES
How Do You Solve for the 'S' in ESG?
How (and why) brands should address their social impact.
Do’s and Don’ts on Webinars with Falcon.io
In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event.
COVID-19: Stop Marketing and Start Communicating
What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.
Best Practices for Brand Communications in Times of Uncertainty
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
A Step-by-Step Approach for Communicators to Measure in 2020
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
5 Key Takeaways from Earned Media Rising Exchange San Francisco
Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!
Takeaways from the 2020 PRNEWS Crisis and Measurement Summit
The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.
3 Surefire Ways to Make Seasonal Events Shine
Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
PR and the International Crisis: 3 Lessons from the Smolensk Crash
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?
10 Questions You Need to Answer as the 2020 Budgeting Season Beckons
As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
How 2020 Will Drive a Communications Transformation
What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?
How to Boost your D.I.Y. PR Campaign
How to Boost your D.I.Y. PR Campaign
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
Keep up with the PR transformation in 2020
Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry.
Dispel These Nine Measurement Myths in 2020 En Route to Success
Leave these measurement myths in 2019 to succeed in 2020.
The 3 Most Important UGC Marketing Trends to Keep an Eye On
Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.
Our Favorite Office Moments of 2019
Our favorite office culture moments from offices around the globe, in 2019.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
My Top 8 Cision Content of 2019
It's that time of year: Here's 8 of our favorite Cision content pieces from 2019.
Top Blog: 2019 Edition
Need a little reading to carry you through the end of the year? Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next.
12 Days of Cision: Fewer Birds, More Metrics
You don't need 184 birds for Christmas. You do need some quality analytics.
CES 2020: The Secret to Boosting Media Success
CES 2020: The Secret to Boosting Media Success from Cision
Relating to Media Professionals: Key Takeaways from PR News Media Relations
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.