The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]
Unfortunately, influencer marketing isn't a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?
How Instagram Stories Are Changing PR Pitching And Media Coverage
Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.
4 Valuable Tips for Marketers to Help Understand Diverse Audiences
Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.
5 Ways to Refresh Your News Release Strategy
Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
How to Use Google to Write the Best Headline for your Press Release
Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]
How to Get Invited to a Conference as a Social Influencer
IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
6 Tips for Marketers on St. Patrick’s Day
As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.
Who Runs the World? A Spotify Playlist for Women in PR
Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
5 Reasons Why PR will be More Stressful in 2018
USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis...
10 Tips to Activate Employees on Social Media
Employees are a largely untapped resource for social media amplification. This is a point of view perpetuated by many content […]
7 Types of Influencers That Impact Today’s Consumer
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
How PR Pros are Facing the Facebook Newsfeed Changes Head-On
It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo...
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
How Authentic Influencer Relationships Create Remarkable PR
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
How to Integrate Social Into Media Relations Campaigns
There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.
The Power of the African-American Audience
Companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.
How to Use Social Selling to Build a Positive Brand Message
Social selling is a special art that brings the community of social media to online brands to help build customer […]
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
Three Tips to Upgrade and Utilize Your Media List
Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.
Crush Influencer Marketing by Solving Pain Points
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even ...
#CisionChat: What Marketing Tactics Should We Leave in 2017?
What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.
How to Grow Your Business With User Generated Content Marketing
New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.