Predictive PR: How Artificial Intelligence Changes Public Relations
Dec 19, 2018

Predictive PR: How Artificial Intelligence Changes Public Relations

When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.

When Not to Send a Press Release
Dec 18, 2018

When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

What 'Above the Fold' Means in 2018 & Beyond
Dec 17, 2018

What 'Above the Fold' Means in 2018 & Beyond

While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.

How Boutique PR Firms Can Take a Big League Approach to Client Success
Dec 12, 2018

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

Cision’s 2021 State of the Media Report

We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report

Holiday-Themed Content You Can Reuse Through the Year
Dec 11, 2018

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Mainstream Journalism and PR Efforts Today
Dec 03, 2018

Mainstream Journalism and PR Efforts Today

When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.

The Top 5 Posts on Cision in November
Nov 30, 2018

The Top 5 Posts on Cision in November

Check out all the top Cision posts for the month of November 2018.

Update Your PR Strategy With These 4 Content Marketing Tactics
Nov 28, 2018

Update Your PR Strategy With These 4 Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

How are Successful PR Pros Measuring Their Efforts?
Nov 21, 2018

How are Successful PR Pros Measuring Their Efforts?

PR is essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t traditionally measured their work with success.

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud
Nov 20, 2018

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud

Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.

How to Make Your Content More Snackable for the Modern-Day Consumer
Nov 14, 2018

How to Make Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

What Makes Event Marketing Great? These 6 Things
Nov 13, 2018

What Makes Event Marketing Great? These 6 Things

Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.

Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Wire Hacks: 6 Tactics for Crafting Effective News Releases
Nov 12, 2018

Wire Hacks: 6 Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

5 Rules for Publishing High-Quality Press Releases
Oct 31, 2018

5 Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

5 Brands That Have a Social Impact with Their PR Campaigns
Oct 29, 2018

5 Brands That Have a Social Impact with Their PR Campaigns

Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.

The Top 5 Posts on Cision in October
Oct 26, 2018

The Top 5 Posts on Cision in October

Check out all the top Cision posts for the month of October 2018.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

How to Create Content and Social Programs That Support Diversity
Oct 24, 2018

How to Create Content and Social Programs That Support Diversity

Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.

PR Decoded Provides a Sneak Peek to the Industry’s Future
Oct 23, 2018

PR Decoded Provides a Sneak Peek to the Industry’s Future

PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.

The Value of Visuals for Earned Media Success
Oct 22, 2018

The Value of Visuals for Earned Media Success

95 million images and videos are added to the internet daily, it’s crucial to incorporate and optimize multimedia during content creation and PR outreach.

Modern Communicator Video Series With Jay Baer: Measured
Oct 16, 2018

Modern Communicator Video Series With Jay Baer: Measured

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.