How Well Do You Know Journalists Today?
Aug 14, 2018

How Well Do You Know Journalists Today?

Take three minutes and test your media savviness below while learning how to build stronger relationships with key journalists and influencers.

Should All Copywriting Be Like Hemingway?
Aug 10, 2018

Should All Copywriting Be Like Hemingway?

Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.

Want Better Crisis Management? Media Monitoring Can Help
Aug 07, 2018

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.

Creating and Using Personas to Attract Agency Clients
Aug 06, 2018

Creating and Using Personas to Attract Agency Clients

The most effective type of marketing is highly personalized. So, let’s take a look at what personas are, and what they mean for your marketing efforts.

Cision’s 2021 State of the Media Report

We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report

How to Build Real Brand Loyalty With Customers
Aug 03, 2018

How to Build Real Brand Loyalty With Customers

To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.

5 PR Tips for Handling PR Security Disasters in Your Organization
Aug 01, 2018

5 PR Tips for Handling PR Security Disasters in Your Organization

Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.

The Top 5 Posts on Cision in July
Jul 27, 2018

The Top 5 Posts on Cision in July

Check out the top 5 stories on Cision.com during the month of July 2018.

3 Little Known Skills Every PR Specialist Should Master
Jul 25, 2018

3 Little Known Skills Every PR Specialist Should Master

PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.

Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

3 Memorable Digital Media Relations Campaigns to Learn From
Jul 17, 2018

3 Memorable Digital Media Relations Campaigns to Learn From

Want to see some success on your next digital campaign? Check out these three memorable digital media relations campaigns you can lean from.

How to Master Livestream Q&A for Better Engagement
Jul 16, 2018

How to Master Livestream Q&A for Better Engagement

Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.

How to Use Data-Backed Storytelling to Improve Your PR Efforts
Jul 11, 2018

How to Use Data-Backed Storytelling to Improve Your PR Efforts

Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.

PR in the Age of NewsBots: a Pitched Battle
Jul 09, 2018

PR in the Age of NewsBots: a Pitched Battle

In the (uncomfortably) near future, a far greater portion of news stories will be assembled and written by newsbots. What does this mean for PR?

Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Influencers vs. Opinion Leaders: Whom to Trust?
Jul 03, 2018

Influencers vs. Opinion Leaders: Whom to Trust?

Do influencers still influence anyone in 2018? With that in mind, let's check who is truly influential today and whom you should pitch for better results.

Cision’s Disruptive Blog Honored for its Strategic Vision and Transformation
Jul 03, 2018

Cision’s Disruptive Blog Honored for its Strategic Vision and Transformation

PR Daily’s 2018 Digital PR & Social Media Awards has just awarded the Cision blog with an honorable mention, and we’re so thrilled to be part of the transformation we see in our organization and in the greater PR and communications space.

A New PR Paradigm: The Secret of Owned Media
Jul 02, 2018

A New PR Paradigm: The Secret of Owned Media

Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.

5 Indispensable Tips to Nail B2B Media Relations
Jun 25, 2018

5 Indispensable Tips to Nail B2B Media Relations

Due to these vast differences, the entire PR strategy for a B2B company should have its own set of goals and priorities.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

4 SEO Trends You Need to Embrace in 2018
Jun 20, 2018

4 SEO Trends You Need to Embrace in 2018

Optimizing for Google is vital, but if you don't rank first, there's a lot you can do to improve your organic results. Check out 4 worthwhile SEO trends.

How to Prevent Marketing Blindness
Jun 15, 2018

How to Prevent Marketing Blindness

Your website might have been flashy the first time visitors saw it, but what about the third or fourth time? Here are tips to prevent marketing blindness.

Why PR Pros Are Going 'Back-to-Basics' When Building Relationships
Jun 13, 2018

Why PR Pros Are Going 'Back-to-Basics' When Building Relationships

In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.

The Rise of Data-Driven Content Marketing (and How to Do It Right)
Jun 12, 2018

The Rise of Data-Driven Content Marketing (and How to Do It Right)

In the world of content marketing, tapping into data is especially important for creating unique experiences tailored to your audience.