EARNED MEDIA

Amplify Trust and Credibility in Your Brand

Key takeaways from London’s Earned Media Rising Exchange
Mar 18, 2020

Key takeaways from London’s Earned Media Rising Exchange

In partnership with PRWeek, we hosted a series of events in cities around the world to discuss 2020 trends in the media and PR

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Cision Impact Now Allows Marketers to Retarget Earned Media Audiences
Oct 23, 2019

Cision Impact Now Allows Marketers to Retarget Earned Media Audiences

The Cision Communications Cloud is now better than ever with updates to Impact that allow marketers to retarget earned media audiences. Get all of the details here!

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What is Earned Media Management?
Oct 04, 2019

What is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

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Moneyball PR & the Power of Earned Media
Apr 13, 2018

Moneyball PR & the Power of Earned Media

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PR’s Role in TV and Print Advertising
Nov 07, 2017

PR’s Role in TV and Print Advertising

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

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