Influencer Marketing

INFLUENCER MARKETING

Mar 10, 2020

5 Problems Brands Come to you to Solve: Influencer marketing

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

Mar 04, 2020

The Social Media Influencers you Love to Hate

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

Dec 06, 2019

Daniel Redgert awarded the Cision PR Influencer Award 2019 at Sweden's Spinngalan Awards

Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week

Apr 17, 2019

Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.

Apr 10, 2019

Influencer Graphs and the Future of Influencer Marketing

Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them.

Mar 20, 2019

5 Questions to ask about Influencer Marketing in Higher Ed

Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand.

Jan 02, 2019

A Day in the Life: Influencer perspective from Amber St. Peter

Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.

Nov 14, 2018

How to prep an influencer marketing budget for 2019

You've prepped your larger budget, but how much should you allocate for influencer marketing? Here's what to consider when you're prepping your influencer marketing budget for 2019.

Sep 12, 2018

Rebuild Consumer's Trust in the Marketplace

The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it.