INFLUENCER MARKETING
The Most Effective Influencers, According to Comms Pros
Who should you really target for your PR and marketing efforts? The answer may surprise you.
5 Problems Brands Come to you to Solve: Influencer marketing
What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.
The Social Media Influencers you Love to Hate
Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.
Daniel Redgert awarded the Cision PR Influencer Award 2019 at Sweden's Spinngalan Awards
Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week
Take 5 with Gay Gaddis: Seize that perfect social media moment, and more
The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.
Influencer Graphs and the Future of Influencer Marketing
Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them.
5 Questions to ask about Influencer Marketing in Higher Ed
Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand.
A Day in the Life: Influencer perspective from Amber St. Peter
Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.
How to prep an influencer marketing budget for 2019
You've prepped your larger budget, but how much should you allocate for influencer marketing? Here's what to consider when you're prepping your influencer marketing budget for 2019.
Rebuild Consumer's Trust in the Marketplace
The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it.