MEDIA MONITORING

From reactive to proactive & beyond


No April Fools’ Joke: How to Combat Misinformation and Fake News Around Your Brand
Apr 01, 2022

No April Fools’ Joke: How to Combat Misinformation and Fake News Around Your Brand

How PR and comms professionals can stop the spread of misinformation and fake news.

Solving for 3 of Today's Biggest PR Challenges
Mar 03, 2022

Solving for 3 of Today's Biggest PR Challenges

You put a lot of time and energy into your PR efforts, so why don't your results reflect that?

6 Common Media Monitoring Mistakes and How to Correct Them
Nov 15, 2021

6 Common Media Monitoring Mistakes and How to Correct Them

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

4 (More) Expert Tips for Measuring the Impact of PR
Oct 20, 2021

4 (More) Expert Tips for Measuring the Impact of PR

Answers to your pressing questions about media monitoring and PR measurement.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

What's the Buzz? September's Top Trends Around Hot Topics on Social Media
Oct 04, 2021

What's the Buzz? September's Top Trends Around Hot Topics on Social Media

See what people were talking about on social this month.

5 Expert Tips for Measuring PR and Making an Impact
Sep 27, 2021

5 Expert Tips for Measuring PR and Making an Impact

How to make sense of the metrics that matter most for your PR and comms strategy.

What's the Buzz? August's Top Trends Around Hot Topics on Social Media
Aug 30, 2021

What's the Buzz? August's Top Trends Around Hot Topics on Social Media

See what people were talking about on social this month.

What's the Buzz? July's Top Trends Around Hot Topics on Social Media
Jul 30, 2021

What's the Buzz? July's Top Trends Around Hot Topics on Social Media

See what people were talking about on social this month.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring
Apr 04, 2018

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

9 Things You’re Not Doing (But Should) With Media Monitoring Software
Oct 03, 2016

9 Things You’re Not Doing (But Should) With Media Monitoring Software

Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.