PR STRATEGY

When data overrides instinct...


5 Lessons from the 2021 Global Comms Report
Nov 08, 2021

5 Lessons from the 2021 Global Comms Report

What's new and next for the practice of communications and PR industry.

Newsworthy Reasons to Write a Press Release: Part 3: Product or Service News
Mar 24, 2022

Newsworthy Reasons to Write a Press Release: Part 3: Product or Service News

Launching a new product? Enhancing your service offerings? Let the world (and potential customers) know.

How PR Pros Can Increase Their Earned Media Luck
Mar 16, 2022

How PR Pros Can Increase Their Earned Media Luck

Sponsored placement can give your brand the boost it needs.

Newsworthy Reasons to Write a Press Release: Part 2: Employee News
Feb 24, 2022

Newsworthy Reasons to Write a Press Release: Part 2: Employee News

Promoting an employee? Naming a new executive? Celebrating a staff accomplishment? Don't keep that news to yourself.

Newsworthy Reasons to Write a Press Release: Part 1: Company Growth
Jan 31, 2022

Newsworthy Reasons to Write a Press Release: Part 1: Company Growth

Opening a new business? Expanding operations? Celebrating a milestone? Don't keep that news to yourself.

2022 Sports Calendar: Plan Your Content Ahead of Time
Jan 27, 2022

2022 Sports Calendar: Plan Your Content Ahead of Time

Utilize our calendar to plan your content for (or around) major sporting events in 2022.

The Most Effective Influencers, According to Comms Pros
Jan 24, 2022

The Most Effective Influencers, According to Comms Pros

Who should you really target for your PR and marketing efforts? The answer may surprise you.

12 Lessons to Bring to Your 2022 PR Strategy
Jan 13, 2022

12 Lessons to Bring to Your 2022 PR Strategy

What last year's biggest findings taught us about how to plan for the year ahead.

3 New Year's Resolutions for PR Pros in 2022
Jan 03, 2022

3 New Year's Resolutions for PR Pros in 2022

Ambitious but attainable goals to position you for success in 2022.

5 Insider Tips for Pitching Your CES Story
Dec 21, 2021

5 Insider Tips for Pitching Your CES Story

Build a buzz for your brand at the 2022 Consumer Electronics Show.

Cision’s Top 10 PR and Marketing Resources of 2021
Dec 16, 2021

Cision’s Top 10 PR and Marketing Resources of 2021

These resources are the gifts that keep on giving for PR and marketing professionals.

5 Digital Trends for PR and Marketing Pros to Watch in 2022
Dec 09, 2021

5 Digital Trends for PR and Marketing Pros to Watch in 2022

The data-backed trends PR and marketing pros need to know to stand out in 2022

Why You Should Add Infographics to Your Earnings Release
Dec 06, 2021

Why You Should Add Infographics to Your Earnings Release

Make sure your earnings releases get noticed with visual elements.

10 Things to Consider When Planning Your PR Budget
Nov 29, 2021

10 Things to Consider When Planning Your PR Budget

Secure the budget you need to make the maximum impact for your PR efforts.

6 Common Media Monitoring Mistakes and How to Correct Them
Nov 15, 2021

6 Common Media Monitoring Mistakes and How to Correct Them

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

3 Key Considerations for Communicating Financial News
Nov 11, 2021

3 Key Considerations for Communicating Financial News

KeyCorp's Chief Communications Officer gives her advice for communicating financial news.

7 Scary PR Stories to Tell in the Dark
Oct 28, 2021

7 Scary PR Stories to Tell in the Dark

Journalists divulge the scariest pitches they've ever gotten.

7 Takeaways from State of the Press Release LIVE
Oct 18, 2021

7 Takeaways from State of the Press Release LIVE

Learn how experts use press releases to build and manage their brands.

How to Pitch Your Holiday Story: Tips from Journalists and Influencers
Oct 07, 2021

How to Pitch Your Holiday Story: Tips from Journalists and Influencers

Surprise and delight with your pitches this holiday season.

5 Expert Tips for Measuring PR and Making an Impact
Sep 27, 2021

5 Expert Tips for Measuring PR and Making an Impact

How to make sense of the metrics that matter most for your PR and comms strategy.