PR Drives to the Future of ROI


With the launch of a new product or other highly visible campaign, communicators have a highly valuable role to play, but for many, the inability to prove ROI compared to other marketing channels limits their successes’ visibility.

Ford Motor Company reached the Holy Grail of communications ROI with the launch of the 2019 Ford Mustang Mach-E.

As the first vehicle from Ford designed from the group up as electric, the Communications team had their work cut out for them – yet the campaign exceeded expectations and earned their team a spot in the driver’s seat!

Download the case study to learn how Ford’s Communications team:

  • Tied their earned media campaign directly to sales
  • Generated 2.5M site visits in the first two months
  • Increased sentiment and brand awareness, chiefly among key audience segments


Read more about how Cision supported Ford’s PR efforts in PRNEWS here.


Get the Case Study: