Scale, Measure and Optimize Your Storytelling
Constant changes in the traditional, social and digital media landscape mean public relations professionals have to maximize benefits and synergies of true earned media management across their organizations. You can find relevant contacts, pitch smarter and understand outcomes with the Cision Comms Cloud.
Understand your company and brand’s reputation with the most complete collection of global online news, blogs, social, print, broadcast channels, online forums, and review sites. Easily see mentions around any topic with unlimited searches and customizable alerts. Whether it’s ongoing monitoring of your products, brands or competitors or on the fly measurement of campaigns, industry news and crisis, you will always be on top of the breaking news that matters.
Improve your outreach, build better relationships, and secure more coverage. Cision Connect is a brand-new media and social influencer database with 1.4 Million journalists, outlets and opportunities and more than 1 Billion social profiles. Use our intuitive search to find contacts actively writing about key topics. Build lists and outreach by beat, role and geography. Execute personalized, integrated pitching and campaigns complete with industry leading performance metrics.
Enhance your earned media program with audience and attribution technology that transforms directional and abstract earned media metrics into actionable intelligence, enabling you to better understand your earned audiences, connect PR to your bottom line, and retarget your earned media audiences with subsequent marketing efforts.
Visualize your media coverage and easily build the story around your data – tying it back to business results – with flexible, beautiful, and insightful analytics. Dynamic and customizable metric displays enable you to overlay your data with different date ranges, competitive coverage and separate campaigns. Dashboard organization tools, a mobile and tablet friendly design, and executive-ready interactive reports ensure a smooth integration into an always-on-the-go PR workflow.
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