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Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

Stay on Top of Your PR Strategy Toolkit

Get Cision's latest toolkit to amend your PR strategy and get back on track for the remainder of the year.

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Influencing Through Earned Media

Key findings from a Forrester/Cision study on how marketers perceive the value of both earned media as well as their communications teams.

Comms Transformation: An Earned Media Management Strategy

Comms transformation makes it possible for comms pros to optimize campaigns, earn budget and regain prestige lost in today’s modern business environment.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.

2019 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Earned Media Uprising: Power PR With a True Measurement

CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.

The Future of AI in PR: Featuring Paul Roetzer

In this video, Marketing AI Institute Founder, Paul Roetzer, answers all the questions you could have about AI's coming role in PR and marketing.

Holiday Gift Guide Pitching Tips for PR Pros Webinar

Want your product to stand out as this holiday season's must-have gift? Join the webinar to learn how to get visibility for your product this holiday season.

Gumtree Classifies PR Success with Measurement and Cision Insights

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.

A Guided Tour of the "Logan” Release of the Cision Communications Cloud®

Take a comprehensive tour of the new updates in our “Logan” release of the Cision Communications Cloud® with Cision’s Andrea Rosi and Emilee Zoskey.

Renowned Think Tank Chooses Cision Communications Cloud® and Achieves Immediate, Measurable Benefits

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®

How to Target Influencers With Cision Comms Cloud™

Learn how to target the right influencers with the Cision Communications Cloud®, it’s never been easier to reach the right audience. Watch the video.