Skip Navigation Accessibility Statement

The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

PR Newswire's Guide to Boosting Engagement Through Paid Content Placement

Woman siting watching  content on iPAD.

Grow the Audience for Your Content

Did you know you can use a multi-channel comms strategy to ensure the right audiences hear your message? Bridging the gap between earned and paid media opportunities is critical to shaping your brand narrative.

Research has shown that integrated campaigns across more than four channels outperform single-or dual-channel campaigns by 300%.

We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.

Included in the Toolkit

  • An Overview of Paid Content Placement: We created an infographic outlining what paid content placement is, how it works and what strategies are proven to increase engagement with your content.
  • 5 Benefits of Sharing Your Story Through Guaranteed Paid Placement: Discover the top benefits of turning your press release into a native article. See how PR pros are increasing visibility and reinforcing credibility for their news.
  • How to Amplify Your News Beyond the Press Release: Get the inside story of how Beltone applied multichannel marketing, PR and comms tactics to create outside-the-box content experiences that enabled their brand’s message to stand out from the pack.