State of the Media 2023 Report

We surveyed 3,000 journalists globally to reveal challenges, industry evolution with technology, and implications for communications professionals. 


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5 Benefits of Sharing Your Story Through Guaranteed Paid Placement

Why Guaranteed Paid Placement

Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach for your company’s latest news story?

In this article you will learn:

  • How native advertising gives you more control over your brand's story
  • Why turning your press release into sponsored content can save you time
  • Why Guaranteed Paid Placement can increase the credibility of your message