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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

The Ultimate Toolkit for Getting Your Press Release Noticed

Boost Your Coverage With Engaging Press Releases

According to Cision’s 2023 State of the Media report, the demand for press releases remains incredibly high. More than 75% of journalists want to receive press releases from brands. But whether you actually grab their attention depends on how well you tell your story.

Not only do your press releases have to stand out against your competitors in a noisy news cycle, they must also be relevant to your media contacts and their audiences to generate any meaningful coverage.

We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.

Included in the Toolkit:

  • Anatomy of a (Nearly Perfect) Press Release: We put together an infographic with expert-tested, journalist-approved tips for creating a press release that captures attention and gets your message across.
  • 5 Creative Ways to Amplify Your News Beyond the Press Release: We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message - right from your press release.
  • The Press Release Advantage: Winning Over Audiences with Newsworthy Content: Uncover all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.