The Ultimate ESG Toolkit for Communicators
Nov 22, 2021

The Ultimate ESG Toolkit for Communicators

Use this toolkit to inform your ESG communications strategy for 2022 and beyond.

Intermedia Boosts Campaign Visibility with Award-Winning Video
Apr 12, 2017

Intermedia Boosts Campaign Visibility with Award-Winning Video

Intermedia gives their customers and partners the freedom to focus on business, not IT. They are a one-stop shop for cloud business applications.

PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication
Apr 12, 2017

PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication

With the consistent stream of high-value, new content posted on The Catalyst blog each week, PhRMA came to Cision and PR Newswire to find new ways to continue to develop its content strategy by attracting and diversifying their readership.

St. Baldrick’s Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign
Apr 12, 2017

St. Baldrick’s Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign

Even with their tremendous success over the past decade, St. Baldrick’s has to work continually to stand out from the crowded nonprofit sector and attract donors and volunteers. Their communication strategy focuses on three primary goals.

Lavu Generates Quality Leads and Increases Brand Awareness
Apr 12, 2017

Lavu Generates Quality Leads and Increases Brand Awareness

As the leader within an increasingly crowded mobile POS market, Lavu’s communications and marketing strategies are highly focused on creating meaningful interactions with their key targets: millennial entrepreneurs and the publications and influencers serving that market.

 OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign
Apr 12, 2017

OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign

OpenTable’s position as the leader in the reservation space gives it access to unparalleled trend data that it leverages to create fantastic content. A seasonal campaign featuring a series of “listicles” was a highly effective example.

National Safety Council & MultiVu Increase Awareness on Critical Issue of Distracted Driving
Apr 12, 2017

National Safety Council & MultiVu Increase Awareness on Critical Issue of Distracted Driving

NSC aimed to create a comprehensive campaign that would raise awareness on safety issues around driving and talking on the phone — both with or without a hands-free device.

How Technology Is Revolutionizing Earned Media
Apr 10, 2017

How Technology Is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

2017 Travel Pitching Kit
Apr 10, 2017

2017 Travel Pitching Kit

Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.

Power Your Story With Data-Driven Communications
Apr 08, 2017

Power Your Story With Data-Driven Communications

While communications is often measured by the content media influencers create, it’s easy to forget that it’s a means to a greater end: How does that coverage drive customer behavior?

Breaking Down the State of the Media in 2017
Mar 15, 2017

Breaking Down the State of the Media in 2017

How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues!

The 5 Truths of Modern Media Targeting
Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.

Targeted Outreach: Turn Influencers Into Brand Advocates
Jan 26, 2017

Targeted Outreach: Turn Influencers Into Brand Advocates

Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.

Cision Communications Cloud™ Helps Marketing Agency Demonstrate Value, Streamline Its Outreach Process and Boost Revenue
Jan 05, 2017

Cision Communications Cloud™ Helps Marketing Agency Demonstrate Value, Streamline Its Outreach Process and Boost Revenue

Independent by design, Fingerpaint is an innovation agency committed to creating and executing meaningful brand experiences that are never paint by number.

Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Nov 28, 2016

Listening: Turn Real-time Media Channel Insights into Communications Action Plans

Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.

Major League Insights Into Baseball’s Social Media Fans
Nov 01, 2016

Major League Insights Into Baseball’s Social Media Fans

Transform your social mapping strategy with Cision’s new white paper, inspired by seven MLB teams.

Master the Mix: Amplify Your Campaign Results With Earned Media
Oct 21, 2016

Master the Mix: Amplify Your Campaign Results With Earned Media

Learn how you can drive higher impact from your campaigns by reading, "Master the Mix: Amplify Your Campaign Results with Earned Media."

Top 100 2016 Election Journalists, Editors and Influencers
Oct 11, 2016

Top 100 2016 Election Journalists, Editors and Influencers

In “Top 100 2016 Election Journalists, Editors and Influencers,” you’ll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research.

Measuring The Value of an Integrated Communications Strategy
Sep 12, 2016

Measuring The Value of an Integrated Communications Strategy

Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.