2020 State of the Press Release
Jul 30, 2020

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

How to Ensure Your COVID-19 Press Release Gets Published
Mar 30, 2020

How to Ensure Your COVID-19 Press Release Gets Published

This one-page guide features real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases. Cision want to support your communication efforts during these times of uncertainty.

Crisis Communications Toolkit
Mar 10, 2020

Crisis Communications Toolkit

Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.

2020 Editorial Calendar
Nov 18, 2019

2020 Editorial Calendar

With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.

Social Media for PR Toolkit
Oct 29, 2019

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

What Is Earned Media Management?
Sep 30, 2019

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

How to Write a Press Release in Four Easy Steps
Sep 24, 2019

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line
Sep 16, 2019

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

2019 Fashion Pitching Kit
Sep 05, 2019

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

2019 Crisis Prevention Kit
Aug 23, 2019

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

2019 Holiday Gift Guide Pitching Kit
Jul 17, 2019

2019 Holiday Gift Guide Pitching Kit

This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.

Social Media and Influencer Marketing for PR eBook
Jun 24, 2019

Social Media and Influencer Marketing for PR eBook

Streamline your approach on social and with influencer marketing using this eBook as your guide.

2019 Media Database and Earned Media Toolkit
Jun 17, 2019

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

2019 State of the Media Toolkit
Jun 12, 2019

2019 State of the Media Toolkit

How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.

2019 Media Pitching Manual
May 29, 2019

2019 Media Pitching Manual

Media Pitching Manual for PR and Comms Professionals Based on data collected in Cision’s 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches. PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.

2019 Travel Pitching Kit
May 29, 2019

2019 Travel Pitching Kit

Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research
Apr 23, 2019

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research

Cision's 2019 Global State of the Media Report
Apr 22, 2019

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Influencing Through Earned Media
Apr 12, 2019

Influencing Through Earned Media

Key findings from a Forrester/Cision study on how marketers perceive the value of both earned media as well as their communications teams.

Measuring PR’s Impact: The Framework for Digital PR
Mar 27, 2019

Measuring PR’s Impact: The Framework for Digital PR

In this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.

Automotive Pitching Kit
Mar 19, 2019

Automotive Pitching Kit

Leverage the Automotive Pitching Kit to team up with trusted publications and blogs to spread the word about your brand.