Apple Leisure Group
See how ALG Vacations worked with Cision MultiVu to create a multi-channel, integrated campaign to reach the right audience with the right messages.
A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.
Capitalizing on Current Events with Creative Distribution
Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.
Smith Publicity Bookmarks Its PR Success with the Cision Communications Cloud™
To keep up its proven success and stay ahead with its global client base, the firm turned to the Cision Communications Cloud™ to streamline its media relations efforts without sacrificing quality service.
Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision
William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.
Willow Marketing Scales Its PR Capabilities with Cision Communications Cloud™
Willow Marketing uses Cision Comms Cloud, a platform that includes analytics, a management calendar, influencer recommendations and more.
Port of San Diego Navigates Media Trends And Opportunities With Cision
By using Cison Comms Cloud’s extensive search criteria and filters and other capabilities, for instance, the Port of San Diego communications team was able to develop a two-page media dashboard geared towards a C-suite audience.
Clever Tweaks to a Press Release Strategy Helps Charity Reach Fundraising Goals
To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire)
LG Highlights Longstanding Passion for Design & Innovation through Multi-channel News Release Distribution
Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.
The Museum of London Increases Engagement Using Media Intelligence and Insights
The museum partnered with Cision to develop a measurement framework that could align communications activities to these objectives.
AMP3 PR is a Model for Data-Driven Public Relations in the Fashion Industry With Cision Communications Cloud™
AMP3 PR has been using products and services that are now integrated into the Cision Comms Cloud for eight years -- to the point where it’s become a standard and integral part of their business processes.
Using Multimedia to Bring a Product Announcement to Life
When medical technology company, Varian, was ready to launch a it's first major new product in five years, it partnered with Cision to create an unforgettable announcement package.
Engaging Bloggers to Support Retail Communications
Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.
Bacardi in Good Spirits with Successful CSR Initiative
Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines
Learn how the Royal Agricultural Winter Fair leveraged Cision's distribution service to boost attendance & gain international attention.
Small, Local PR Team Scales for Global Targeting and Monitoring Needs
ReDefining PR turned to the Cision Comms CloudTM, a global, cloud-based communications solution, to manage editorial coverage and online mentions.
Preventing Investment Fraud with the ‘Perfect Scam’
Learn how one regulatory agency successfully created buzz with a coordinated, multi-stage campaign, which included Cision's Content Centre and national newswire.
Inspiring Change through Strategic Earned Media Opportunities and Audience Insights
Slimming World worked with Cision Intelligence to integrate a variety of measurement and research techniques to evaluate the efficacy of it's entire campaign.
The Stroke Association Hits the Mark, Reaches Massive Audience with Insights-driven Campaign
Four months before launching its campaign, the Stroke Association turned to Cision Insights to create and implement a research-based foundation against which the PR team could measure the impact of their activity.
Using Distribution & Database to Soar Past Earned Media Targets
The St. Baldrick's Foundation turned to Cision for help reaching key print and broadcast media contacts in specific markets across the country, all throughout the month of it's head-shaving events.
How the National Association of REALTORS ® Boosted Earned Media and Audience Engagement with a New Content Strategy
NAR turned to a team of experts at PR Newswire (a Cision Company), who offered them a consultation session to discuss recent media trends and how its content can be optimized to better meet the needs of today’s media.
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