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Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.
Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.
To keep up its proven success and stay ahead with its global client base, the firm turned to the Cision Communications Cloud™ to streamline its media relations efforts without sacrificing quality service.
William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.
Willow Marketing uses Cision Comms Cloud, a platform that includes analytics, a management calendar, influencer recommendations and more.
By using Cison Comms Cloud’s extensive search criteria and filters and other capabilities, for instance, the Port of San Diego communications team was able to develop a two-page media dashboard geared towards a C-suite audience.
To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire)
Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.
The museum partnered with Cision to develop a measurement framework that could align communications activities to these objectives.
AMP3 PR has been using products and services that are now integrated into the Cision Comms Cloud for eight years -- to the point where it’s become a standard and integral part of their business processes.
When medical technology company, Varian, was ready to launch a it's first major new product in five years, it partnered with Cision to create an unforgettable announcement package.
Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.
Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
Learn how the Royal Agricultural Winter Fair leveraged Cision's distribution service to boost attendance & gain international attention.
ReDefining PR turned to the Cision Comms CloudTM, a global, cloud-based communications solution, to manage editorial coverage and online mentions.
Learn how one regulatory agency successfully created buzz with a coordinated, multi-stage campaign, which included Cision's Content Centre and national newswire.
Slimming World worked with Cision Intelligence to integrate a variety of measurement and research techniques to evaluate the efficacy of it's entire campaign.
Four months before launching its campaign, the Stroke Association turned to Cision Insights to create and implement a research-based foundation against which the PR team could measure the impact of their activity.
The St. Baldrick's Foundation turned to Cision for help reaching key print and broadcast media contacts in specific markets across the country, all throughout the month of it's head-shaving events.
NAR turned to a team of experts at PR Newswire (a Cision Company), who offered them a consultation session to discuss recent media trends and how its content can be optimized to better meet the needs of today’s media.
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