A Look at How Companies Can Quantify the Power of PR

 

We often think of PR ROI as the result of media attribution; however, that is only half the story. Adobe proves better ROI also comes from improved efficiency.

By partnering with Cision Insights to conduct a media analysis, they discovered the following:

  • Cision media monitoring captured 82% of all content, while all of Adobe’s other sources combined captured only 37%. 
  • 18% of Adobe’s target media list was responsible for 75% of all quality coverage
  • Introducing a centralized approach to monitoring and analysis reduced agency involvement by hundreds of hours and reduced reporting turnaround times by 67%

Download the story to dig deeper into Adobe’s findings and what they did to increase efficiency and improve ROI.

 


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