Cision’s Global State of the Media Report
We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.
How to Drive Revenue Growth With Earned Media Measurement
The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.
Media Relations Hacks: Getting Your Share of Media Coverage With Less Work
Scuttle the antiquated practices most brands are relying on, and replace them with innovative approaches that’ll win you visibility and attention.
The Art of Influencing Influencers
Join our expert panel as we talk about how communications professionals can better target and identify influencers, better engage and build longer term relationships, and deliver measurable results.
How Technology Is Revolutionizing Earned Media
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
2017 Travel Pitching Kit
Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.
The Cision 2017 State of the Media Report
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
Breaking Down the State of the Media in 2017
How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues!
The 5 Truths of Modern Media Targeting
The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.
Targeted Outreach: Turn Influencers Into Brand Advocates
Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.
Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.
Measuring The Value of an Integrated Communications Strategy
Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.
2016 Global Social Journalism Study
To find out how journalists view and use social media, Cision worked in partnership with Canterbury Christ Church University to survey journalists in seven different countries, including the U.S., Canada and U.K.
The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.
The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
State of the Media Report 2016
Cision’s State of the Media 2016 Report highlights the technologies and trends impacting the media and shows how you can leverage them to improve your media relations.
How to Use Influencers to Expand Reach & Impact
Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.
HARO: Take Your Pitch to the Next Level
Help a Reporter Out (HARO), is a service provided by Cision® that enables journalists and expert sources to collaborate.
Using HARO to Secure Sources
Utilize HARO to add depth, perspective and legitimacy to your content
2015 Global Social Journalism Study
Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their
own profession.
How to Measure PR in a Multi-Touch Attribution Model
Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.
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