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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

10 Media Pitching Tips Directly From Journalists

Do's and Don'ts for Getting Journalists to Read Your Pitch and Cover Your News

With so many social media outlets, news feeds, aggregate sites and deadlines competing for a journalist’s attention it can be virtually impossible to figure out what makes for a successful pitch. PR professionals need to stand out from the sea of distractions to get their message read by a journalist or blogger. Unfortunately, getting your message in front of them is only half the battle. Convincing a media contact to actually write about a company — that’s even more challenging.

So, how do you stand out in a journalist’s already inundated inbox without resorting to tricks or gimmicks? And, even if a journalist likes your pitch, how do you get the story covered? In this tip sheet, we review some strategies that are not only proven to work from the PR perspective, but that are also supported by journalists, bloggers and media influencers.

Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.