75% of brands cite identifying influencers as their biggest business challenge
Today, to generate earned media placements it involves deep research into what outlets are appropriate for a story, what angles or themes those outlets cover and an understanding of the best ways to reach out to individual media contacts.
The Media Database and Earned Media Toolkit is a compilation of some of our best resources on these subjects, to help support you in your learning experience.
- How to Get Executive Buy-In For A Media Database Service – An in-depth look at why a media database is a good investment and how to convince your company’s leaders to get on board.
- Media Database Template
- Influencing Through Earned Media – A commissioned study conducted by Forrester Consulting on behalf of Cision provides in-depth research on how senior marketers view earned media and the value of their comms teams.