State of the Media 2023 Report

We surveyed 3,000 journalists globally to reveal challenges, industry evolution with technology, and implications for communications professionals. 


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2019 State of the Media Toolkit

75% of journalists say fewer than a quarter of the pitches they receive are relevant

To cultivate valuable relationships with media it's important for you to provide trustworthy, relevant, and useful content.

Want to ensure your pitches are relevant? Our toolkit has the tips and the information you need for making more impactful pitches to get your stories told.

Toolkit Includes:

  • 2019 State of the Media Report - Annual survey Cision® conducts to analyze the current media environment
  • Media Pitching Manual - Guide that helps PR and communications professionals like you create more successful pitches
  • On-Demand Webinar - Learn how to get coverage in today’s media climate in our webinar, Key Takeaways from Cision’s 2019 State of the Media Report