The Go-To Guide for PR Content Planning

It’s said that even the best-laid plans often go astray, a lesson content marketers learned all too well, all too recently. And given the time and effort it takes to plan your content marketing strategy, right now especially, it’s tempting to simply “wing it.” Yet having a content marketing plan in place can provide valuable structure to inform – and even inspire – new campaigns, even when the unexpected happens. Our 2022 Content Calendar is designed to help PR and communications professionals plan their marketing approach in advance while also allowing for flexibility, modifications and fine-tuning along the way.

Cision’s 2022 Content Calendar provides:

  • An outline of key dates, including holidays and events
  • Best practices for content planning
  • Tips to make your content stand out year-round

Start planning your content strategy today.


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