What Is Earned Media Management?
Sep 30, 2019

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

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Earned Media Influential in Performance Marketing
Oct 31, 2017

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

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The 5 Truths of Modern Media Targeting
Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.

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