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2021 State of the Press Release

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Trending news in a report that you can trust.

In today’s climate, your communications strategy needs to be thoroughly vetted to ensure it lines up with what your audience deems as newsworthy content. Your press releases play a big part in creating that alignment, as they remain one of the most powerful tools for getting your message across.

But in today’s always-on, 24/7 news cycle, how do you deem something as “newsworthy” content? How do you break through the noise when everyone else is trying to do the same? How do you craft a message that speaks to the topics audiences care about while staying true to your brand message?

During State of the Press Release LIVE, we address the biggest challenges PR and comms pros face when it comes to their press release strategy. We discuss topics such as:

  • How newswire content has changed over the past year
  • What deems your press release newsworthy (at least for the foreseeable future)
  • The importance of including multimedia (it matters more than you may think)
  • How to get people to engage with your press release (HINT: it has to do with your overall comms/ campaign strategy)