The Press Release Is Only the Beginning
The press release is an invaluable tool for sharing your company’s news with your customers, journalists and stakeholders. But the path to sharing your news doesn’t have to end with the press release. In fact, there are several creative ways to amplify the story you share in a news release – and we have a real-life example to share.
Join Cision as we welcome Dan McCoy, VP of Marketing and Customer Experience from Beltone, and Casey Wuestefeld, VP of Platform Operations at Nativo, for How to Amplify Your News Beyond the Press Release.
Get the inside story of how Beltone applied multichannel marketing, PR and comms tactics to create outside-the-box content experiences that enabled their brand’s message to stand out from the pack.
During this hour, we discuss how Beltone’s PR team:
- Repurposed content from their press releases to create dynamic promotional material that increased audience engagement and brand awareness
- Adopted a multichannel approach to enhance their comms strategy and amplify their story
- Secured placement for their content on high-profile websites relevant to their audiences
We also discuss tactical takeaways you can apply to your brand awareness and earned media strategy.