The relationship between PR and journalists is evolving fast.
AI, misinformation, and shrinking newsrooms are putting journalists under more pressure than ever, and the ripple effect on how they engage with PR professionals is just as significant.
Cision surveyed nearly 2,000 journalists across the globe for the 2026 State of the Media Report. In this webinar series, we unpack the key findings alongside a panel of seasoned journalists. Get candid perspectives on their new reality, and leave better equipped to craft stronger pitches, earn more coverage, and build more collaborative relationships with the media.
Part 1: Inside the New Media Landscape – What It Means for PR-Journalist Relations
Duration: 45min
Explore the biggest challenges journalists face today, how AI is transforming journalism, and what's changing in the PR–media relationship.
Part 2: The Art of the PR Pitch – From Inbox to Coverage
Duration: 45min
An honest, behind-the-scenes conversation on what makes a great pitch. From the elements that capture a journalist’s attention to the best ways to reach out and follow up.
Meet the Speakers
