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Learning to Swim in a Sea of Data

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We're drowning in data. If you work in public relations, marketing, or communications, you probably have access to far more data than you can reasonably interpret. How do you decide what to focus on? What should you actually be measuring? What data is the most efficient and useful for your goals?

Enter the Communicator's Funnel. The Communicator's Funnel is a framework for measuring the impact of your comms programs. Marketers use a marketing funnel or buyer's journey model to understand their objectives and key metrics. The Communicator's Funnel presents a similar framework for PR and comms teams.

Cision's PR and marketing leaders – Rebecca Dersh, PR Manager; Jenn Deering Davis, VP of Global Comms; and Dave Cardiel, Head of Global Demand Gen – discuss what communicators should be measuring and how to set up your own comms measurement framework. This webinar discusses topics like:

  • What is the impact of comms on our brand?
  • What digital metrics should we be measuring?
  • How does comms impact a business' bottom line?

Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.



Meet Our PR & Marketing Leaders:

David Cardiel headshot
David Cardiel
Head of Global Demand Gen at Cision
Jenn Deering Davis headshot
Jenn Deering Davis
VP of Global Comms at Cision
Rebecca Dersh headshot
Rebecca Dersh
PR Manager at Cision