Vikki has spent more than 13 years building and leading digital content teams, from strategy to production, social media management, influencer outreach, brand partnerships and UGC.
She leads H+K’s team of Content + Publishing experts around the world, focusing on who we create content with, what format that takes and where it lives. This means leading strategically-important client projects, taking learnings from across its international client base and sharing best practice, empowering teams to bring this to life locally.
Now based in New York, she was previously at H+K London, defining the agency’s approach to the Content + Publishing Strategy discipline, starting its Data + Analytics team and leading work for Campari, Huawei, Intel & more.
She was named on PRWeek US’ 40 Under 40 list for 2020, PRWeek UK’s Power Book for 2018 & 2017, The Drum’s Social Buzz Top 50 and Homes Report’s Innovator lists. She speaks regularly at industry events, and curates great examples of brand content at ContentWins.co.uk