During State of the Press Release LIVE, we address the biggest challenges PR and comms pros face when it comes to their press release strategy. We discuss topics such as:
- How newswire content has changed over the past year
- What deems your press release newsworthy (at least for the foreseeable future)
- The importance of including multimedia (it matters more than you may think)
- How to get people to engage with your press release (HINT: it has to do with your overall comms/ campaign strategy)