Effectively Communicate Brand Action

Recent events have resurfaced a much-needed conversation, not just in society but also in the workplace. A paradigm shift is happening, and organizations need to communicate both internally and externally what action they're taking. 

How your company communicates now will impact your brand in both the short and long term. 

In this recorded webinar, Laura Peterson, Public Elations Manager, North America at Ben & Jerry's and Pablo Toledo, Executive Vice President at Camino PR discuss:

• Best practices for internal and external communications in challenging times
• How communicators can get their brand's message across
• How the actions you take impact brand reputation 
• Building brand trust and loyalty

Pablo Toledo is an executive specializing in leading purpose-driven organizations, strategic communications, and the intersection of storytelling and social change. His work in crisis management and digital engagement has earned top industry awards. With more than a decade of experience developing high-impact, integrated strategies, Pablo has directed campaigns and branding projects for many of the world’s most trusted nonprofits organizations. As executive vice president at the award-winning communications firm Camino, he is responsible for setting the vision for the company, as well as leading daily operations. A native of Tucson, Arizona, Pablo graduated from the University of Southern California and New York University.

Laura Peterson is finally in her dream job as Manager of Public Elations for Ben & Jerry’s. This is the position she waited 15 years to land. While she was waiting, she spent time as Communications Director for the Vermont Department of Tourism, extolling the virtues of the nation’s most beautiful state. (Not a hard gig.) She was also Communications Manager for Green Mountain Coffee Roasters (promoting Fair Trade, organic coffee), and Program Manager for Vermont Businesses for Social Responsibility. Mission-driven business seems to be a career theme for Laura, who is a recent empty nester with her husband Duane. They live at the top of a mountain in Waterbury, Vermont with their sled dog, Sarah. Her favorite flavor is New York Super Fudge Chunk.

Rebecca Dersh is the Public Relations Manager for Cision, where she manages earned media. She previously worked at agencies Konnect and Wolff Olins, where she managed marketing and PR for a variety of clients in industries ranging from non-profit to tech. Find her on Twitter for all things tech and PR.