I have a feeling it's not just a
media database anymore


Over the past decade, the PR industry has called for a change in the way success is measured. You compete with marketing for budget, are asking to do more with less, and having to pivot right and left due to current events. Yet, the same old patterns – pitch, measure, repeat – aren't going to cut it anymore. 2020 has been the year of evolving and adapting your entire communications strategy, let us do some of the heavy lifting for you.

Join Cision as we introduce our newest database and relationship management solution: Cision Connect – the largest, most complete traditional and social influencer database – combined. During this webinar, we focus on:

  • Build and maintain better relationships with journalists
  • Drive better results and improve your strategic impact
  • Build targeted lists faster than ever
  • And much more!

View On-Demand



Meet The Experts:

Erin Gentry

Sr. Manager, Product Marketing
Cision US


Erin is a Sr. Product Marketing Manager at Cision over the Next Gen. Communication Cloud platform. With 10+ years in the Marketing and Communications realm, she has held roles in public relations, social media, field marketing, and demand generation.




James Rubec

Director of Product Management
Cision Canada


After winning IABC and CPRS PR awards for employer branding and workplace equity campaigns, James joined Cision as a content strategist to use Cision’s tools to identify trends and behaviors of the public and was featuring on CBC’s The National, USA Today, Variety Magazine and Yahoo Finance for work relating to Cision data analyses.

As an expert in pitching the media, and with years of experience working with journalists both in print and on-air James has spent the better part of the last six-months locked in his condo during COVID and he’s excited to share his knowledge with people outside of his bubble.

Want to maximize your coverage?

See a custom analysis of your 2020 coverage and learn how you can get more.