PR teams have been called on more and more to offer strategic counsel to the C-suite while providing services to other departments like human resources, investor relations and marketing. Marketing professionals are having to work smarter (with less budget) to reach their audience when and where they want, with the right message.
As such, powerful analytical tools that provide insight into what others are saying about your brand in the digital space have become a must-have asset for all PR, marketing and communications teams.
This webcast will help you gain a better understanding of these tools, how to use them, and what they can do for you.
During these 60 minutes, we’ll explore:
- The power of social and other online data in helping you understand your target audience, what they are saying about your brand and whether your message is resonating
- The importance of keeping a close watch on trending stories inside and outside your industry
- How to use social listening to draw actionable insights and connect with customers directly and at scale
- What the integration of Cision, Brandwatch and Falcon.io means for the future of PR and marketing
Meet The Speakers:
Chief Product Officer
Global VP, Strategy & Insights