What happens when the stage becomes virtual?
CES® is where the world’s biggest brands do business, meet new partners, and where the sharpest innovators hit the stage. What happens when that stage becomes virtual? Your goal to stand out, connect with the media and amplify your brands message doesn’t change.
Join Cision along with Sarah Brown, Director of Event Communications for CES®/Consumer Technology Association, and Jason Hiner, Editorial Director of CNET to explore how the most influential tech event in the world has pivoted and how brands can set themselves up for success in the virtual conference environment.
During this conversation, we’ll cover:
- The pivot and innovations CES has taken to ensure a world class experience for participants
- Cutting through the noise in a virtual environment
- Best practices for getting your brands message in front of the right audiences
- Taking advantage of all media and visibility opportunities
Regardless of which big industry event resonates with your brand, there are tried and true outputs you can put in place for success.
Meet The Experts:
Director, Event Communications
Consumer Technology Association – CES
As director of event communications at the Consumer Technology Association (CTA), Sarah Brown oversees media relations strategy for CES and serves as spokesperson for the association.
Brown joined CTA from Hilton Worldwide, where she most recently led global media strategy for leisure, innovation and food & beverage across the company’s brands. Her first role with the company supported the communications for the company’s president and CEO during the company’s initial public offering and transition from private to public company. Prior to her time at Hilton Worldwide, Brown spent several years at global public relations firm Ketchum.
Brown earned her bachelor’s degree in communications from the University of Arizona, followed by her master’s degree in public relations & corporate communications from Georgetown University. She currently resides with her husband and two young children in Washington, DC.
Jason Hiner is Editorial Director of CNET and former Editor in Chief of TechRepublic. He's co-author of the book, Follow the Geeks.