Join Cision and PRWeek for Making Your Metrics Matter: Building a Strategy for Impactful PR, where you’ll learn the steps it takes to build a successful and adaptable plan to measure comms.
During this hour we’ll discuss:
- Creating realistic goals for your campaigns
- Which metrics are most important to prove the power of PR
- How to analyze those metrics (spoiler alert: it’s not as painful as you might think)
- How to build a measurement strategy that meets your specific goals
Get the tools you need to build a measurement strategy that meets your specific goals and (finally) proves PR’s true ROI.