Bridging the Gap for Comms & Marketing
New research produced by the CMO Council, in partnership with Cision reveals that too many brands are dissatisfied with their earned media performance due largely to problems arising from misalignment between marketing and comms.
Brand leaders need to know how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.
Join the CMO Council, along with Cision and special guest speakers from Schneider Electric and Cisco as we discuss Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption, (you can check it out here).
During this webinar we discuss:
- Findings from the research report
- The state of alignment
- Key insights on how to align processes and structure reporting relationships
- Important metrics that will improve collaboration
- And much more!
You don’t want to miss this conversation. Hear straight from the leaders themselves who have set transformational practices in motion to bridge the gap between marketing and comms.
Meet The Experts:
Director of Communications Intelligence
Director of Storytelling
Farrah has more than 20 years of technology communications experience and spent the last decade supporting many Cisco business units on the agency-side at Golin as Executive Director/EVP, Global Digital Strategy, before moving into the newly created Storytelling lead role at Cisco in Fall of 2019. For Cisco, Farrah leads the Global Communications’ center of excellence around digital content and storytelling, creating and curating stories that advance the company’s key narratives around the world. Farrah also serves as an industry speaker and trainer on Digital Demand/Digital Marketing Transformation for events, Fortune 500 sales and executive leadership meetings and universities. She was named one of PR Week’s 40 Under 40 in 2014.
Vice President Integrated Marketing