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What Journalists Want from PR Pros (in Their Own Words)

 

Shrinking newsrooms, accessibility of social networks and influencers, new tech, and (dis)trust are just a few of the issues our friends in the media face. So how can you make their job easier? Watch this can’t-miss conversation on what journalists want…with juicy details straight from the journalists' mouths!

 


What’s Your Story? How to Tell Stories that Get Heard and Get Results

 

Taking your audience on a journey that helps them resonate with your brand, take an action and – better yet – become an advocate is no easy task. Yet it is attainable with great content, brand stories, and reaching your audience on the right channels at the right time.

 


Building Your Corporate Cred: Effective Brand Monitoring & Management Techniques

 

2020 proved that what your brand does, or doesn't do for that matter, makes a difference to your audience now more than ever. Trust is crucial to your brand's success. Moreover, trust affects corporate reputation which is paramount to the bottom line. Do you have the data that shows how your messaging and actions are resonating with and influencing your audience?

 


DOs and DON’Ts for Measuring and Proving Your ROI

 

25% of PR pros are unable to measure earned media impact.  

Old-school PR metrics are out. Earned media attribution, true readership, and real-world action are metrics that earn you a "seat at the table," enable you to get more budget, and make PR a proactive part of the business strategy conversation.

In part four of Best Practices for Communicators in 2021, we’ll examine how leading brands are flipping the switch on metrics and creating world-class measurement programs that are showing true business results.

 


From ‘Likes’ to Love: Turning Social Media Engagement into Action

 

Social media has grown at an average rate of 12.5% year-over-year since 2015. 

Pre-pandemic, it was important for brands to invest in building and nurturing an online community, but now it’s even more essential that they interact and communicate around key issues and company priorities. On a fundamental level, being social has changed. 

In week five of Best Practices for Communicators in 2021, we’ll examine best practices for one of the fastest-growing and evolving marketing channels to drive engagement and business results.

 


How to Integrate Paid, Owned and Earned (Without Losing Your Mind)

 

Paid, owned and earned: three powerful media engines that should be working together, yet often are siloed. Does this sound familiar? 

If you answered yes – and even if you didn’t – this session is for you.  The industry has come a long way not only in mindset but in technology that allows for true integration; however, the opportunities to work smarter together are endless. 

In the final session of Best Practices for Communicators in 2021, we examine the key earned media holds to unlocking greater success for paid and owned counterparts.