What's the difference between social media and PR?


For a while now the new word of mouth marketing has been social media, but why do companies engage in social media marketing? Most would say it’s to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the most positive light. But doesn’t this sound exactly like the job of public relations?

Join Cision alongside Falcon and special guests Cecilia Leonard, Media Relations Officer at Virginia Tech and Diana Vasquez, Bilingual Social Media Coordinator at Union of Concerned Scientists as we discuss the intersection between PR and Social media and how to effectively integrate the two channels.

During this webinar, we focus on:

  • Why the relationship between PR & Social is mutually beneficial
  • Practical ways to incorporate social media in your PR plan
  • The future of social media
  • And much more!

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View the Webinar

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Meet The Experts:

Diana Vasquez

Bilingual Social Media Coordinator
Union of Concerned Scientists
Diana Vasquez is the Bilingual Social Media Coordinator at the Union of Concerned Scientists, a science advocacy organization that works to use science to address global problems and improve people’s lives. Diana believes by making science concepts and communications as accessible as possible, we can empower communities to fight for just and equitable policies that work for them. In addition to sharing UCS’s reports and technical analyses, she works to brainstorm holistic and engaging approaches to sharing advocacy opportunities among supporters in both English and Spanish. In her free time, Diana enjoys thrifting (when that was allowed pre-pandemic) and listening to too many podcasts. She holds a BA in Political Science and Sociology from North Carolina State University.

Ceci Leonard

Media Relations Officer
Virginia Tech
Cecilia Leonard serves the media relations team at Virginia Tech, where she supports the development and distribution of university news releases, weekly media report, and daily email. She generates content for Virginia Tech's @vtnews Twitter account and assists in targeting media outlets for advancing university initiatives and elevating experts to facilitate strategic communication plans. Leonard received her M.S. in Corporate and Professional Communication from Radford University and her B.S. in Psychology with a minor in Business Leadership from Virginia Tech.