75% of brands cite identifying influencers as their biggest business challenge

Today, to generate earned media placements it involves deep research into what outlets are appropriate for a story, what angles or themes those outlets cover and an understanding of the best ways to reach out to individual media contacts. 

The Media Database and Earned Media Toolkit is a compilation of some of our best resources on these subjects, to help support you in your learning experience.

TOOLKIT INCLUDES:

  • How to Get Executive Buy-In For A Media Database Service – An in-depth look at why a media database is a good investment and how to convince your company’s leaders to get on board.

  • Media Database Template – A customizable template presentation to help you make the case for a media database system to your boss.

  • Influencing Through Earned Media – A commissioned study conducted by Forrester Consulting on behalf of Cision provides in-depth research on how senior marketers view earned media and the value of their comms teams.

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