Skip Navigation Accessibility Statement

The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

Cover Me, The Ultimate Guide to Getting Your Product Story Placed

A quick and easy guide to product pitching

As anyone who’s ever seen “Shark Tank” knows, pitching a product isn’t easy. Or fun. Or, at times, particularly ego-boosting.

Unfortunately, it’s also an essential part of the job for many PR pros. That's where we can help. This e-book will help you understand the pitching process from the media’s perspective, so you can create product pitches that get the attention and coverage you crave.

What’s inside:

  • Must-have elements for your pitch (according to the people receiving them)
  • The common habits of highly effective pitching pros
  • Product pitching faux pas to avoid

(You’ll also learn how reporters really feel about PR stunts.) Don’t miss out!

Download Cover Me: The Ultimate Guide to Getting Your Product Story Placed today.